My target audience will be aged 13-19, and will take an interest in R&B music and possibly live an urban lifestyle. They will already acknowledge information about the the most popular R&B artists around. They themselves may wear urban clothing eg. a cap, baggy jeans, chains/bling. They may have any occupation but the expectation is that they will be either lower or middle class- Social grade B, C1/C2 or lower. They are likely to be mainstreamers as they may wear similar clothing and they will definitely be aspirers as most R&B artists wear bling and therefore use this as a symbol of their wealth.
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