Research - Analysis of both Q and NME Magazines

In order to expand my knowledge on the conventions used in magazines of different genre's, I have analysed the Q and NME magazines.

Both Q and NME magazines share similarties in the use of presentational devices. They utilise bold and clear font for the mastheads, grabbing the attention of audiences, however the typography differs for each magazine. 'Q' uses sophisticated font, connoting that their target audience are people of class and have quality taste. The sell lines typography is consistent in terms of style and format. The main image is of three middle aged adults dressed smartly, suiting a professional audience. A plain white background highlights the significance of these three people and their centered position makes them the main focus.

In comparison to 'NME', we see that 'Q' targets a more mature audience. The purpose of using red for Q magazine is to make it noticeable, whereas the red used in 'NME' connotes danger and passion. The typography utilised in 'NME' varies in format and the masthead is in a block style conveying masculinity. The main image is of teenage boy band, implying the target audience is young males. 'NME' emphasises its target audience with the use of informal language and the inclusion of recognisable names of artists denotes its target audience. Partially in the background is another young character, however half of his face is not visible. this leads to an inquisitive audience as this 'half' image could suggest that there is more to see- for all to be revealed the magazine must be purchased and read.

The main image of 'Q' depicts a serious, almost intimidating message, given that the artists faces hold no emotion. Whereas, the 'NME' main image sends an inviting message as the artists have smiles on their faces. The background looks natural and the edgy faded colour adds realism, however in the Q magazine, the plain white background looks artificial. The natural background makes the reader feel welcome whereas the artificiality of Q magazine makes the reader feel distant.